Holly Fulton Spring 2013

Holly Fulton's eponymous fashion label emphasizes the application of couture techniques and attention to detail to womenswear collections. This strong foundation of craftsmanship allows for the beauty of her surfaces: strong prints and unusual fabrics and textures informed by Fulton's love for Art Deco and Bauhaus styles and cubist fashion.

Fulton's Spring 2013 collection had a preppy, resort-style vibe that radiated strongly from a collared tank dress with a pleated hem, as well as the espadrilles, oversized sunglasses and cylindrical sport duffels on the models.
Yet Fulton riffed on the Hamptons-esque feel with prints of Art Deco-style naked women on jackets, pants and dresses. What could have felt risqué was instead humorous and artsy, collaged against graphic evil eyes rendered in sky blue.
This collage aspect was carried over into the latter half of the collection. Pastel roses were layered on to embroidered dresses and a t-shirt and gingham skirt. The result was very pop art, daintily feminine and vaguely mod.

One of Fulton's signatures is the use of graphic prints. While Spring 2013 built on her talents with the technique, the designs no longer needed them as a center point. The collection was a beautiful expansion on Fulton's design skills and aesthetic.

Click here to view the collection in its entirety.
Visit hollyfulton.com.

All images from Style.com