Summer Temptation

Australian Fashion Week came and went some time ago, as you may have known. Despite global technology there seems to be a rift between the Australian fashion world and, well, everyone else. What many of us don't seem to realize is that Oceania is budding with young talent that is trying to get the word out. It's our job to be receptive to these incoming names, who will undoubtedly contribute something unique to an industry focused dominantly on America and Europe.

The arrival of beloved Aussie brand Zimmermann in New York City marks the beginning of a new era that will be characterized by the integration of international fashion talents. The label debuted its first US store recently in Los Angeles; the NYC opening marks only its second retail outpost in the states. Zimmermann has a variety of stores throughout Australia and New Zealand and is sold in select international online retailers, but the arrival of an actual store signifies exciting American expansion.

You may have realized by now that I'm a huge freak about British fashion. Aussie fashion is undeniably a solid second, as its industry is steadily growing and also gaining awareness over here in America where we could use some new international designers to spice things up.

Images from australia.mbfashionweek.com

Anyways, I was thinking a lot about Zimmermann after checking out their latest runway show and popping into their new SoHo boutique (which is quite nice and worth a visit). The label was founded by sisters Nicky and Simone Zimmermann in 1991 and is known for ingenious use of print.

The most vital detail about Zimmermann, however, is that the brand makes killer swimwear. If your eyes have never feasted upon these beauties, there's really no reason to delay. But it's also rarely acknowledged that Zimmermann offers fantastic ready-to-wear designs, especially if you're not prepared to splurge on that bikini.

Images from zimmermannwear.com

The lovely thing about Zimmermann is its variety. Of course the brand aesthetic is innately feminine, but the label has much to offer. Ready-to-wear tends to drape beautifully over the body and there is bound to be a beautiful silhouette for your body type. And swimwear is often a sensitive subject for the self-conscious female, but with a Zimmermann suit, one can't help but feeling confident. It's because these are basically the most insanely amazing pieces of swimwear you'll ever find.

And take note: these pieces are Girl Loves Color-approved. Zimmermann makes much use out of all that is white and lacy, but there are always lovely pops of color in every collection, and the swimwear almost always utilizes a range of hues. This brand offers a great way to wear color without being too obvious about it. The focus is on quality and fit.

Zimmermann is offered online at Net-a-Porter and Shopbop and in its eponymous boutiques. An online shop for US customers is launching this month, so never fear if you can't make it to the LA or NYC boutiques.

In the meantime, let your summer dreams run wild on the website. I'm ready for some hot weather, what about you?

xoxo