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Monday, 16 July 2012

Info Post
I couldn't help but want to share this editorial from Papercut, a digital magazine with a mission to "highlight the artistic, political and cultural landscape of the emerging fashion community." [via Papercut Magazine]
I have known about Papercut for some time now, and I have always been impressed by their burgeoning collection of fashion editorials featuring a new generation of fashion names. Outsiders not affiliated with the magazine in any way are able to submit their own editorials under the condition that they are original content and contain only independent designers and emerging labels. Certainly a different perspective on the classic fashion editorial, dominated by a wealth of mainstream names that can be found to dwell on Madison Avenue.

The editorial Mad About Hue takes this perspective and meshes it with the world of colorful fashion, highlighting lesser-known names such as Basso & Brooke, Nova Chiu, and Jayne Pierson.
Whereas newsstand glossies often feature high-fashion looks each focused around one designer, Papercut takes pride in the freedom to mix and match. The result is beautifully eclectic and restores fashion to a multi-dimensional standpoint.

Louise Amstrup top, Nova Chiu skirt, rings by Kat and Bee.

Left: Malene Oddershede Bach jacket, top stylist's own, Taka Naka trousers, Maria Piana necklace.
Right: Basso & Brooke dress, Emilio Cavillini leggings, Peter Lang earrings, shoes customized by stylist.

Left: Taka Naka shirt, Eudon Choi vest, Jayne Pierson trousers, Finsk for Louise Amstrup wedges, Dominique Lucas ring.
Right: Uncredited.

Left: Jayne Pierson jacket, Shanghai Tang shirt, Taka Naka skirt, Pyrrha necklace.
Right: Nova Chiu dress, Sarah Baadarani dress (worn underneath).

Photography by Shuhei Shine
Make-up by Yae Seno
Hair by Atsushi Takita
Styling by Alexandra Saushkina
Modelling by Aiste (Storm)
All editorial images from Papercut Magazine 
(papercutmag.com)

The haven of avant-garde editorials reminds me why I so dearly want to join the fashion industry. The expressive fabric designs combine with beauty and photography for a multimedia art that can have no rival.
It is reality captured in image, inspiration captured in the pairings of garments. Not superficiality, but an art we strive to perfect.

Oh, fashion magazines, do not elude me!

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