ASOS Marketplace

 ASOS Marketplace is a fairly new shopping destination that can be found on the regular ASOS site. The difference is that while ASOS sells contemporary labels, ASOS Marketplace is a mecca for indie and emerging designers in addition to a fabulous assortment of vintage garments and accessories. Items are sorted into "boutiques" that are owned by users who are just everyday people - anyone can create their own store in the Marketplace. Many users model their own wares, giving the site a very personal vibe, like you're buying from a little store that's a town's best-kept secret or even a designer himself/herself. Online shopping has removed this touch that is so satisfying when you buy a product, but ASOS Marketplace is striving to hold on to that feeling, combined with the ease of purchasing something online.
ASOS is a full-on community, with the option to follow your favorite designers and boutiques, a blog for each boutique, and an ASOS Marketplace blog that features new boutiques and rising trends in the Marketplace. Plus, what could be better than supporting designers that are just starting out and collectors selling their own wares?

Below, I have featured my favorite colorful products sold on ASOS Marketplace, along with tips for how to style each piece.

All images from marketplace.asos.com

$115.44, available here.

This dress is so beautifully feminine, so I would contrast that vibe by wearing it with combat boots, ripped tights, and a mid-length motorcycle jacket.

$56.16, available here.

I would give this coral dress a quirky, vintage feel with patterned tights, oxfords, and a thick knit cardigan in a neutral color or even a solid hue for some color blocking.

$192.50, available here.

Pair this vintage dress with sleek black tights and black heeled booties for a lengthening, modern effect. Layer a solid-colored cardigan or blazer on top.

$53.90, available here.

Wear this cardigan with shorts and boots to play with proportion. Add a printed scarf or layered necklaces to top off your outfit. 

The boutiques on ASOS Marketplace are always uploading new products and collections, so make sure to keep updated on your favorite sellers!

You can find the marketplace here.

Have you ever been on ASOS Marketplace? What do you think? Would you like to see more posts like this? Let me know with a comment!

xoxo